Nexxen Data Platform
As the media space continues to rapidly evolve and become more fragmented, it’s increasingly more challenging to find your audiences, activate targeted programmatic campaigns and achieve your KPIs.
The Nexxen Data Platform gives you flexible access to our advanced technology and strong data capabilities to help you navigate the ever-changing cross-platform media landscape and reach your audiences wherever they’re consuming content.
The next evolution in data management
The next evolution in data management
Sitting between our DSP and SSP, the centralization of the Nexxen Data Platform (NDP) allows us to help you seamlessly access and activate our unique data and partner assets for more accurate targeting and reach.
Sitting between our DSP and SSP, the centralization of the Nexxen Data Platform allows us to help you seamlessly access and activate our unique data and partner assets for more accurate targeting and reach.
In keeping up with our tradition of “firsts,” we’ve expanded our DMP into the Nexxen Data Platform–now giving partners like you unfettered access to our privacy-safe platform to create new or enhanced audiences that more accurately target and reach your cross-platform consumers.
Our data helps you achieve lower-funnel results and financial efficiency for identity solutions
+155%
more omnichannel completed events when using Nexxen DSP, SSP and our unique data assets**Source: Nexxen Internal Data, Q2 2023-Q1 2024. As tracked by a client provided pixel and lift comparison against 3P SSPs.
-21%
lower omnichannel content-level data cost when using Nexxen DSP and SSP**Source: Nexxen Internal Data, Q2 2023-Q1 2024. As tracked by a client provided pixel and lift comparison against 3P SSPs.
How we help make navigating the world of identity easy and precise
Step 1
Data OnboardingUpload your data assets into clean room of your choice to ensure that it's safe and secure.
Step 2
Nexxen Data AssetsUnite your assets with our exclusive ACR data, Peerlogix streaming data and more.
Step 3
Nexxen ApplicationsAccess these data sets through our proprietary tools — Nexxen Discovery or TV Intelligence, and/or our Unified Identity Graph.
Step 4
Flexible activationsActivate your audiences with the Nexxen DSP and SSP, our SSP via PMPs with select DSPs, or select 3P partners.
Learn more about the proprietary applications that help power our platform
Nexxen Discovery
Better understand your consumers and inform your targeting through Nexxen Discovery, our real-time market research tool that maps linear and streaming household viewership data to web consumption behavior.
Nexxen Discovery helps answer the key business questions–who to reach, what are they interested in, and when and where to target.
TV Intelligence
A full suite of audience insights, activation and measurement solutions that work together to help maximize your ROI in today's converged CTV, linear and digital world.
TV Intelligence provides access to:
- TV viewership data made from a blend of exclusive ACR data from VIDAA and Android OS-enabled Hisense TVs, exclusive streaming media application data via Peerlogix and set top box data that represents 50MM US households.
- Audience insights from the Nexxen Discovery platform
- 1st ad slot and contextual activation offerings
- TV viewership and platform measurement
*For example purposes only
*For example purposes only
Unified Identity Graph
Our Unified Identity Graph is designed to help with successful campaign delivery by unifying bidding and enabling cross-device frequency and reach controls across multiple IDs.
- Seamless activation across a variety of user IDs
- Bid across all major identifiers without having to select a single provider
- Targeting, frequency capping and attribution can be done across devices at the device, person or household level
Nexxen partners with leading data providers
Take a look at more of our capabilities and solutions
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TV Intelligence
Solve for the challenges of linear and CTV viewer fragmentation, wasted impressions and siloed cross-platform measurement with a full suite of planning, insights, data, activation and measurement tools.
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Hisense VIDAA Strategic Partnership
Enhance your campaigns and precisely target your consumers with high-impact native display units and exclusive ACR data sourced from Hisense’s smart TV VIDAA and Android operating systems.
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Nexxen Studio
Meet your KPIs by ensuring your creative is relevant, built for engagement and optimized for the right screen using a full suite of data-driven solutions that inform media and creative planning and drive action.
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Green Media Products
Fight climate change and still access the same premium inventory from our SSP with our first-to-market green media CTV PMPs–built in partnership with Scope3–and our cross-screen PMPs or pre-bid segments.
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Attention Solutions
Capture attention from start to finish with our pre-campaign creative analysis and optimization capabilities, first-to-market high-attention CTV PMPs and measurement, our cross-screen PMPs and in-depth reporting.
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CTV First Ad Slot Targeting
Whether you're a buyer or seller, leveraging the premium nature of the first slot within an ad break is a powerful way to amplify a brand message or maximize revenue.
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Syndicated & Preferred Audiences
Choose from thousands of partner targeting segments available via our integrated Nexxen DMP.
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