Nexxen Identity Resolution
We believe that the future of advertising and identity resolution will rely on a combination of multiple strategies,so we've created a full suite of solutions that help future-proof your business.
Providing flexibility in an
ever-changing industry
We'll help your reach your audience without sacrificing scale and accuracy with our flexible four-pronged approach.
1. Universal ID Support
2. Unified Identity Graph
3. Contextual & Cohort-based Targeting
4. Supply-Side Data & Curation
Providing flexibility in an
ever-changing industry
We'll help your reach your audience without sacrificing scale and accuracy with our flexible four-pronged approach.
1. Universal ID Support
2. Unified Identity Graph
3. Contextual & Cohort-based Targeting
4. Supply-Side Data & Curation
Support for all major universal IDs
Support for all major universal IDs
We help ensure successful campaign delivery with flexible identifier options at scale.
As the industry evolves, we will continue to add support for additional identifiers that gain popularity in the market.Full integrations across our SSP, DMP (Nexxen Data Platform), and DSP*
- SSP: Access curated PMP deals with specific universal IDs
- DMP (Nexxen Data Platform): Create audiences using those IDs
-
DSP: Target against those IDs
- 3rd party DSPs can target Nexxen supply with an extensive list of 10 universal IDs, including all major IDs
We help ensure successful campaign delivery with flexible identifier options at scale. As the industry evolves, we will continue to add support for additional identifiers that gain popularity in the market.
Full integrations across our SSP, DMP, and DSP
- SSP: Access curated PMP deals with specific universal IDs
- DMP: Create audiences using those IDs
-
DSP: Target against those IDs
- 3rd party DSPs can target Nexxen supply with an extensive list of 10 universal IDs, including all major IDs
Nexxen's Unified Identity Graph
Our Unified Identity Graph is designed to help with successful campaign delivery by unifying bidding and enabling cross-device frequency and reach controls across multiple IDs.
- Seamless activation across a variety of user IDs
- Bid across all major identifiers without having to select a single provider
- Targeting, frequency capping and attribution can be done across devices at the device, person or household level
Nexxen's suite of contextual & cohort-based solutions
Privacy-safe solutions to compliment your campaign strategy.
TV Content Targeting
- By genre, rating or language
- Derived from SSP-direct publisher data and 3P sources built using proprietary methodology
Smart Contextual
- Align your brand with relevant content based on real-time content consumption
Predictive Audiences
- 800+ behavioral segments that don’t rely on cookies or other user identifiers
Keyword Targeting
- Specific keywords to align with content users are actively consuming and to avoid undesirable locations
Google Privacy Sandbox
- Nexxen SSP is currently a chosen test partner for Google’s Privacy Sandbox. Cohort targeting solutions are coming soon.
Nexxen's suite of contextual & cohort-based solutions
Privacy-safe solutions to compliment your campaign strategy.
TV Content Targeting
- By genre, rating or language
- Derived from SSP-direct publisher data and 3P sources built using proprietary methodology
Smart Contextual
- Align your brand with relevant content based on real-time content consumption
Predictive Audiences
- 800+ behavioral segments that don’t rely on cookies or other user identifiers
Keyword Targeting
- Specific keywords to align with content users are actively consuming and to avoid undesirable locations
Google Privacy Sandbox
- Nexxen SSP is currently a chosen test partner for Google’s Privacy Sandbox. Cohort targeting solutions are coming soon.
Supply-side data & curation
Supply-side data & curation
Leverage the Nexxen SSP for supply curation and publisher data.
1st party publisher data
- Will be available through programmatic guaranteed and preferred deals, you're able to connect directly with premium publishers to leverage their data for audience targeting
- Our expansive supply footprint enables us to efficiently craft relevant PMPs and site lists catered to campaign needs
- Access curated deals that target first ad slot inventory, high attention, sustainable media, and more
- 3rd party audience data can be layered onto supply deals for accuracy
Leverage the Nexxen SSP for supply curation and publisher data.
1st party publisher data
- Will be available through programmatic guaranteed and preferred deals, you're able to connect directly with premium publishers to leverage their data for audience targeting
- Our expansive supply footprint enables us to efficiently craft relevant PMPs and site lists catered to campaign needs
- Access curated deals that target first ad slot inventory, high attention, sustainable media, and more
- 3rd party audience data can be layered onto supply deals for accuracy
Take a look at more of our capabilities and solutions
